VERO SME INSURANCE INDEX
2018 Edition - Issue 2
Online expectations and behaviours of SMEs
This second issue of the 2018 Vero SME Insurance Index delves into the online behaviour of small to medium sized enterprise owners and decision makers (SMEs).
The report explores the benefits and drawbacks for SMEs of conducting insurance business online, and identifies opportunities for advisers to harness the power of digital to drive business efficiencies, deliver convenience and increase awareness of their business.
Some key insights we explore:
- Over 3 in 4 SMEs (78%) are comfortable performing business admin tasks online
- Age is no barrier, both over and under 50s are extremely comfortable in the digital space
- SMEs increasingly do online research to look for business insurance
- Online provides convenience which is key for SMEs, but a major drawback is the lack of trust.
SME’s online expectations and behaviours
Over 900 SMEs across New Zealand have voiced their opinion in the Vero SME Insurance Index this year. The findings show several areas where brokers and advisers can target their offering to add value for SME customers. Vero will work with our business partners in using this research to identify opportunities to target their offerings and provide the right kind of value to customers.
Vero Voice Blog
Businesses could do more to protect themselves against fire damage
Every year, Vero’s risk management specialists visit around 3000 commercial premises to help them find ways to protect themselves against loss. One of the big opportunities we often identify is that many businesses could do more to better protect themselves against fire.
Vero Voice Blog
5 big reasons to use a broker (according to small businesses)
Insurance customers are increasingly getting a lot more choice about where and how to purchase their insurance, and that’s a great thing. But with more choice comes more decisions, not just about what insurance you need but also how to arrange it.