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Vero SME Insurance Index

The small to medium sized business (SME) sector is a significant growth engine for the New Zealand economy and a major audience for the insurance industry.

This is why Vero has developed the Vero SME Insurance Index. The research is designed to identify insights and shed light on the opportunities and challenges presented by SMEs to brokers and advisers.


View all issues

View all the customer insights from each issue of the Vero SME Insurance Index. These insights will help build a deeper understanding of commercial insurance for SMEs in New Zealand.

2017 Edition

2017 Edition - Issue 1
SME Market Landscape

2017 Edition - Issue 2
SMEs under 50 years

2017 Edition - Issue 3
What makes a satisfied client?

2018 Edition

2018 Edition - Issue 1
SME Market Landscape

2018 Edition - Issue 3
Women SME Decision Makers

2019 Edition

2019 Edition - Issue 1
SME Market Landscape

About the Vero SME Insurance Index

Over 900 SMEs across New Zealand have voiced their opinion in the Vero SME Insurance Index this year. The findings show several areas where brokers and advisers can target their offering to add value for SME customers. Vero will work with our business partners in using this research to identify opportunities to target their offerings and provide the right kind of value to customers.

For this research, a SME has been defined as per Statistics New Zealand - a business that employs between 1 and 19 people (including sole traders). The survey has been run in Australia for the last five years, but this is the first time it has run in New Zealand.

Following the launch of the first Index last year, a survey of 250 brokers revealed:

Included21% had used the insights to attract new clients,

Included50% believed that the SME Index had assisted them to understand their SME customers better,

IncludedA comparison with Australian broker usage trends

Included68% said they looked forward to learning more from future Indexes