This is why Vero has developed the Vero SME Insurance Index. The research is designed to identify insights and shed light on the opportunities and challenges presented by SMEs to brokers and advisers.
Over 1,000 SMEs across New Zealand have voiced their opinion in the Vero SME Insurance Index this year. The findings show several areas where brokers and advisers can target their offering to add value for SME customers. Vero will work with our business partners in using this research to identify opportunities to target their offerings and provide the right kind of value to customers.
For this research, a SME has been defined as per Statistics New Zealand - a business that employs between 1 and 19 people (including sole traders). The survey has been run in Australia for the last five years, but this is the first time it has run in New Zealand.