Issue 1 - May 2017

SME Market Landscape

This is the first report of the Vero SME Insurance Index in New Zealand. It paints a picture of the insurance landscape for this segment today. How are Kiwi SMEs buying insurance? What do they want from their broker relationship? What worries them most as business owners and do they have the protection stratgies to cover it?

Issue 1
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Get to know the SMEs

Importance of a broker & adviser relationship

Business concerns of SMEs

The highlights

  • The larger the SME, the more likely they will use a broker or adviser to buy insurance
  • The single biggest benefit for SMEs using a broker or adviser is saving time so they can focus on their business
  • The type of relationship a SME has with their broker or adviser impacts satisfaction—three relationship types were identified: partnership, delegated & distant
  • Stay in contact! The frequency of getting in touch with SMEs impact satisfaction with their broker or adviser.
  • Based on their claimed coverage, it would appear that many SMEs do not think that they are covered for the business risks they are most concerned about
Download the highlights

View all issues

View all the customer insights from each issue of the Vero SME Insurance Index. These insights will help build a deeper understanding of commercial insurance for SMEs in New Zealand.

2021 Edition

2021 - Issue 3
Rural SMEs


2021 - Issue 1

2020 Edition

2020 - Issue 2
Natural disasters


2020 - Issue 1
SME Market Landscape

2019 Edition

2019 - Issue 1
SME Market Landscape

2018 Edition

2018 - Issue 3
Women SME Decision Makers


2018 - Issue 1
SME Market Landscape

2017 Edition

2017 - Issue 2
SMEs under 50 years


2017 - Issue 1
SME Market Landscape


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