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Media release

Vero launches market-leading risk profiler tool for SMEs keen to minimise risk

6 August 2020

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A new Risk Profiler tool developed by Vero has put risk assessment at the top of the to-do list for small and medium sized enterprise owners (SMEs) and their insurance brokers. 

Recent research shows 71% of SMEs want their broker to help them assess, and then suggest ways to mitigate risk within their business.  41% of SMEs say they never, or infrequently assess risk.

Chris Brophy, Executive Manager Business at Vero, says the risk profiler was developed based on clear demand from time-poor SMEs. 

“SMEs don’t always have the time to fully consider every risk while they are busy running a business, so they need their brokers’ support and guidance in this area. We’ve made it easier by creating a tool that brokers can use to guide their SME customers through a thorough risk conversation.”

The new Vero Risk Profiler

Brophy said that the tool does the background work for brokers by giving them data and insights into a range of industries.

“Feedback from brokers who have tested the tool say there is nothing else like it in the market.”

“While we’re there for customers when things go wrong, minimising risk means we can help avoid other impacts of a claim that cause inconvenience and business disruption,” says Brophy. 

Photo: Chris Brophy

The risk profiler is free to use and includes downloadable resources and checklists for brokers to give to their customers. While use of the risk profiler is optional, SME customer feedback shows they value the information and suggestions about keeping safe.

Categories covered are: accommodation; building owner; community; engineering, garages & motor; hospitality and entertainment; manufacturing; medical; offices; retail; services, tradies and warehouses & storage.

New Zealand specific Vero claims data from 2018 to 2020 is included by business category as an ‘Industry Risk Report’ outlining the most common claims by business.

Media enquiries

For all media enquiries please contact:

Lisa Meiklejohn

Lisa Meiklejohn

Call Call027 404 4355 or EmailEmail Lisa

The information in this article has been compiled from various sources and is intended to be factual information only. It is not personal advice and any description of an insurance product or service is not a complete description of all the terms and conditions applicable to the particular insurance product or service. You should consult a qualified adviser for advice on whether the information in this article is suitable for your personal situation and needs. While we take reasonable steps to ensure that the information contained in this article is accurate and up-to-date, it is subject to change without notice. Vero Insurance New Zealand and its related companies does/do not accept any responsibility or liability in connection with your use of or reliance on this article.

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